Cowert & Associates
Vintage analog mixing console with brass-finished headphones under warm studio light

Creative consulting · Ramone J. Cowert & Team

Vision, connected.
Possibility, built.

We connect strategy, creativity, and relationships to help brands, artists, entrepreneurs, and talent shape what comes next.

Start a project See the track record
20+years across music, media, and community
30M+digital impressions on an artist campaign we guided
No. 1R&B records, with Ramone on the business side
4youth programs and ministries served

What we do

Five practices, one point of contact.

Every engagement draws on the same mix of creative instinct, business discipline, and relationships we've built over two decades.

  1. 01

    Brand Strategy & Identity

    Positioning, messaging, visual identity, creative direction, and launch planning for brands and public figures.

  2. 02

    Music & Artist Development

    Artist positioning, release planning, management guidance, cover-art direction, and promotional creative, from gospel to R&B.

  3. 03

    Media & Strategic Partnerships

    Media positioning, sponsorship decks, partnership strategy, and outreach to the right rooms.

  4. 04

    Business & People Consulting

    Business concepts, deal structure, program design, team alignment, and project management.

  5. 05

    Digital & Creative Experiences

    Landing pages, campaign concepts, social content, motion visuals, presentations, and event creative.

Track record

Behind the music, before the algorithm.

The Koncept Administration

From viral covers to Aftermath.

Ramone and the Koncept team found a young Cam Anthony in Philadelphia. Within days they had met his family and brought him to Miami to record. Within 10 days, he was singing for L.A. Reid at Epic Records.

  • 30M+ digital impressions, according to digital marketing aggregator reports from the time
  • An appearance on The Ellen DeGeneres Show
  • A White House invitation to perform for President and Mrs. Obama at the Easter Egg Roll
  • Bids from several labels, leading to a partnership with Dr. Dre's Aftermath Entertainment

Cam went on to win Season 20 of NBC's The Voice in 2021.

Microphone stand under a warm spotlight on an empty church stage

Lamtrak Productions · Lambo Music Group

The business behind the hits.

As Chairman of Lamtrak and EVP of Lambo Music Group, Ramone made the business decisions, deals, and partnerships for Grammy-nominated producer Cainon Lamb. Their records included:

  • Keyshia Cole "Let It Go"
  • Monica "Everything to Me"
  • Jazmine Sullivan "Need U Bad"
  • Beyoncé "Countdown"

Artist management

Gospel and R&B, built independently.

  • KING All-inclusive manager of the gospel group behind The Reality Show (2010), released independently
  • Karena Clarke Executive producer of her debut album Tainted, with Terrence "Tracksion" Rolle and Zorenzo
  • Olrick Johnson Jr. Manager of the FAMU alumnus and former NFL player on Bless My Soul
Portrait of Ramone J. Cowert, founder of Cowert & Associates, in a navy pinstripe suit

The founder

Ramone J. Cowert

Founder & Principal · Music executive · Youth advocate

Ramone learned the music business firsthand in South Florida, starting with an internship at Luke Records. He went on to found RJC Management, chair Lamtrak Productions, serve as EVP of Lambo Music Group, and help run The Koncept Administration.

As Creative Project Manager at The Talented Company, he led client creative work from onboarding through delivery. That approach became the foundation of Cowert & Associates: one trusted lead, a strong team, and relationships across music, media, sports, and creative communities.

We believe talent is everywhere, and opportunity has to be built.
2003–2011
Chairman, Lamtrak Productions
2004–2006
Founder, RJC Management
2007–2016
Senior Management, The Koncept Administration
2011–2014
Executive Vice President, Lambo Music Group
2016–2020
Creative Project Manager, The Talented Company
Today
Founder, Cowert & Associates
Mentor resting a hand on a teenager's shoulder in a circle of chairs lit by warm window light

Community

The work that comes home.

Alongside the music, Ramone has spent years building programs that give young people structure, guidance, and a sense of purpose.

  • I AM ONE Youth MentoringFounder & Managing Partner · Miami Gardens
  • Miami Children's InitiativeProgram Project Manager · Liberty City
  • Affirming YOUth FoundationSuccess Coach & Program Manager · Miami
  • Merge Youth MinistryZion Church · Landover, MD

How we work

Clarity first, then the right connections.

  1. Listen

    A focused discovery session on your vision, audience, and goals.

  2. Shape

    A clear strategy, creative direction, and plan with priorities, owners, and timing.

  3. Connect

    Execution with our team and the right partners, collaborators, and platforms.

Start a project

Tell us what you're building.

Share a few details and we'll follow up to schedule a discovery conversation.

For brands, artists, athletes, entrepreneurs, and organizations.